For generations listening to the radio meant having an antenna. Broadcast radio is under the province of FCC regulations, has a limited and measured transmission area, and all of the airways essentially are part of the public domain. What we normally refer to as print and broadcast media (radio and television) has dominated the dissemination of news and information for most of the last century.
Again, just most but not all of the last century. The rise of the internet over the past few decades has opened many new metaphoric “airways” for a wider diversity of voices to be “transmitted” via internet streaming to worldwide audiences. Furthermore, these new channels are not beholden to the restrictions of the public airways or other terrestrial broadcast boundaries. Welcome to the world of online media.
You don’t necessarily need a computer anymore. If you have a smartphone or a tablet you have access to this new cyber media world both as an audience member and as a participant. Streaming devices in the home are also giving greater access all of the time to growing audiences of both audio and video online media.
Along these lines investment in internet radio and podcasting, both by traditional media entities beginning online diversification and new online startups, is rapidly growing. Style and presentation are also evolving for the better due to the talent base that internet radio and podcasting are attracting. Moreover, marketers are aware that internet enabled automobiles will likely only serve to expand the base of internet radio listeners where almost half of general radio listening takes place.
This January 2018 a new internet streaming radio station, SKO Radio, is hitting the proverbial “airways” from Akron, Ohio. This past week I had a chance to talk with one of the principle owners, Earl McCune. We talked about what internet radio is, how it differs from standard broadcast radio, and what the hopes may be for a new era regarding audio media and internet radio programming.
You can find SKO Radio on Facebook at SKORadioNetwork and on Twitter at @SKORadioNetwork. The website is not fully implemented at the time of this writing but will be online at www.SKORadio.com. In the meantime if you have any questions about being an announcer or a salesperson for the station, advertising, or the programming that will be available you can contact the staff of SKO Radio through the Facebook site.
For your convenience my interview with Earl McCune is available at the bottom of this post. You can also find it on your favorite podcast service under the “Billy Dees Podcast” including on iTunes Apple Podcasts, Stitcher, TuneIn, PlayerFM, and Spreaker. You can follow my “Billy Dees” persona on Twitter at @BillyDees.
“On the Air” with Earl McCune of SKO Radio and Billy Dees