Unless you have been living under a rock lately, you’ve probably heard that Elon Musk has purchased Twitter.
I have been an avid user of Twitter almost since the very beginning, my @BillyDees account is over 12 years old. I first started with Twitter as a blogger. I hosted my own blog and was an editorialist for several other blogs circa 2010-11. There is absolutely no question that Twitter drove readers to my posts. The topical and trending nature of Twitter complimented my editorial writing like a charm.
During this time, I was also a multimedia specialist and continue in that capacity in 2022. In fact, I have been an audio professional for 30 some odd years. As 2012 rolled by, podcasting entered a phase of rapid growth. Several crime podcasts garnered national attention and high-ranking politicians and newsmakers began granting interviews. Internet and streaming capabilities in phones and mobile devices started to become more common. As podcasting grew, given my background, podcasting became a natural fit for me. Twitter, in my opinion, is tailor made for the fast and trending topics covered by podcasters.
I often state that Twitter is my social media home. I now have incorporated Twitter Spaces, an audio forum similar to Clubhouse, as part of my content mix. What happens to that feature, along with other aspects of Twitter, are a large part of the speculation around Musk’s acquisition.
What will Elon Musk do with Twitter? Why did he buy it?
Simply put, I don’t know. However, I am a fan of Elon Musk, and I am optimistic about the future of Twitter. It needed a reset.
Musk has often stated that he wants to champion “free speech” on the platform. Elon has suggested he would reconsider Twitter’s approach to content moderation and permanent bans from the platform, all of which could impact the political landscape. At the same time, Musk has reassured advertisers that he doesn’t plan to turn the platform into a “free-for-all hellscape.” In my opinion, Elon also very rightly has mentioned his desire to rid the platform of bots. So much so, that he made the number of bots central to his argument to abandon the deal during this roller coaster ride of the last six months.
The notion that Twitter may also expand the idea of paid subscriptions has also arisen. I, so far, have no issue with this overall concept. I already subscribe to Twitter Blue and feel this would certainly cut down on fake accounts and give a greater consumer voice to users.
As to why Elon decided to buy Twitter, I can only guess. Unlike most of the speculation I have run across online, I do not feel there is anything regarding the technology of Twitter or any intrinsic value Twitter has within it, that could be that intriguing to someone who lands rockets vertically.
I do feel, the megaphone that Twitter wields, has enormous value. Tesla and SpaceX have no advertising budget. He now has a pick-line directly into the bloodstream of the marketplace. Twitter also has a celebrity aura around its brim. Along with being one of the most successful businessmen in the world, Elon Musk is now a pop-culture icon. Not to mention, in 2024 which is drawing ever so closer, he could be a dominate political force.
Stay tuned.
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