Why Podcast?

Online Media Concept. Blue Podcast Button with Microphone. 3d ReI come from the world of audio and media production in general.

With that being said, in professional and social settings I often get asked about podcasting and its relevance. Being that I enjoy the medium I’m not sure how much people expect an objective answer from me. Well, there are no easy solutions in today’s complicated and fragmented online and traditional media landscape. I would not tout podcasting as a one size fits all solution for everyone. However, it is becoming a force that more and more people are turning to as part of their overall content marketing strategy.

The audience for podcasting is growing. According to recent data from Edison Research, the audience is strong in the age group 18-54. The podcast listener tends to be educated, affluent, and is also part of a group that likes content that is free from advertising or that is at least low in advertisement rotation. The on-demand nature of podcasts seems to be a big part of the medium’s appeal as well.

There are plenty of ways for people to produce their own podcasts at a low cost just as there are easy ways for them to produce their own online videos and digital pictures. However, just as with video and other media there are times when professional production is more appropriate. For one, the growing audience is increasingly listening to podcasts on better sounding streaming devices and becoming savvier regarding production quality. Secondly, as this occurs companies and organizations wanting to increase their listenership may not want to incur the time of in-house training and the cost of equipment to get to a high production level. Even with this being the case, most of the time professional podcast production is very affordable when compared to television and other media.

Investment in the medium is improving not only with increased funding but with traditional media outlets beginning podcast divisions. Style and presentation is also evolving for the better due to the talent base that podcasting is attracting. Moreover, marketers are aware that internet enabled automobiles will likely only serve to expand the base of podcast listeners where almost half of radio listening takes place.

fdb26a0f-3bfe-4804-9e0f-9a7f34098669To me, one of the major appeals of podcasting is the fact that they do not require the audience’s complete attention. Unlike a video or a blog post, you can listen to a podcast while you are pretty much doing anything. This is a key feature for young professionals who are busy with a family and a career.

I would also want to be aware of the burgeoning use of interactive audio content. It may not be long before you are able to just simply ask your car’s dashboard what your council representative’s position is on a given issue and his or her voice will be coming out of the speakers. Building an online reservoir of audio content for your potential clients to access in the future is probably a good idea.

Podcasts can be very entertaining and informative. I certainly would encourage anyone to become a fan of podcasting.

For the more ambitious of you who may want to try making one, it is often said that good writers are good readers first. I would advise the same for novices regarding podcasts. Listen to a few of them. Remember, we don’t expect online videos to be stylized as television programs and podcasts do not need to be modeled after morning zoo radio shows. Get some ideas and settle on your own panache.

Oh, and have fun.

Podcast Production 5 3 2017

 

“If I Could Mend Your Heart” by Mary Farr for Shorehouse Books

Marr Farr Book CropHO Press – Shorehouse Books
“If I Could Mend Your Heart” by Mary Farr

Podcast Interview

I recently had the pleasure of interviewing Mary Farr. Her book, “If I Could Mend Your Heart,” deals with the subject of managing grief. This sorrow can be due to the loss of life but also any event or circumstance which heavily impacts our lives. The book is available here on Amazon.

Even though this is a difficult theme this is not a depressing podcast and this is not a sad book. Rather, Mary explains that often times carving out an alternative and positive path in life can be a part of how we manage the trials and tribulations that we all experience.

MaryFarrPodcastThe podcast is featured on HumorOutcasts.com. For your convenience the interview is also playable at the bottom of this post or for those of you who regularly listen to podcasts it is also available under “Billy Dees” on iTunes Apple Podcasts, Stitcher, and nearly all of the other major podcast/internet radio platforms for your favorite streaming device or mobile app.

This is a podcast production in partnership with HOPress-Shorehouse Books. Special thanks to Donna Cavanagh over at @HOPress.

Thanks to all of you and happy listening.

HO Press, Shorehouse Books, HumorOutcasts Radio interview with Mary Farr

Canton Ohio Network Alliance at the Courtyard Marriott

MarriottCONAThe LinkedIn group, the Canton Ohio Network Alliance (CONA), holds informal gatherings the second Tuesday of each month. The meetings are held at the Canton Courtyard Marriott from 6-8 pm. The next meeting is October 10, 2017.

There is no charge to attend the meetings or fees to join the group, however, guests are responsible for their own food and beverages.

As with the best intentions of social media, the meetings are designed to be an opportunity to meet other business people in a relaxed and friendly environment. There are no expectations for members to make presentations or to wield a dynamic personality. In fact, hard sells are not encouraged. The get-together is intended to give members an opportunity to introduce themselves to other area professionals, interact with each other and learn about everyone’s businesses and related skills, and hopefully form associations that will lead to networking and new ideas. By all means bring plenty of business cards and any other related handout information. Everyone is encouraged to invite their friends and associates to come along as well.

Please be sure to follow updates for any weather related cancellations or other modifications to our group’s activity. You can follow and join CONA on LinkedIn here: Canton Ohio Network Alliance. The group’s activity is also featured on EventBrite.

At the bottom of this post is a 3 minute video intended to convey the spirit of the Canton Ohio Network Alliance and the monthly meetings.

Podcast Interview Wil 3 Author of “Heartly God?”

Headphones and MicrophoneBack in June we had a chance to interview Wil 3 about his new book “Heartly God?” for Donna Cavanagh and HO Press.

It was a fun interview to do and I would encourage everyone to give it a listen. Wil 3 gives us various insights into his personality and what went into the writing of his book. If you enjoy writing or the creative process in regard to character or story development then you might find this podcast episode of particular interest. You can find the book “Heartly God?” here on Amazon.

We here at Perfect Media Prods produce podcasts for publishers and various other organizations who want radio quality productions both in terms of content and sound quality. We can produce the program for your existing podcast network and/or include it on one of ours if you wish.

This episode entitled HOPress HumorOutcasts Radio Wil3 Interview was featured on the “Billy Dees” Podcast which is available on most of the major Internet Radio services including iTunes (Apple Podcasts), Stitcher, Google Play for Android, SoundCloud, and Spreaker.

For your convenience you can listen to it in this post.

We would enjoy your feedback so as always feel free to make comments in the section below.

Thanks and fun reading to you!

Podcast Interview Wil 3 Author of “Heartly God?”

Is the Customer Always Right?

Closeup portrait of angry grumpy middle-aged man looking from unIn a word. No.

I do believe that customers are entitled to every effort and beyond to ensure that their investment in a given purchase is honored diligently by those selling the goods and services. There have been times when I have fallen on the sword at a loss to make sure that a customer who came to me in good faith was not disappointed. This is the right thing to do and at times is a cost of doing business overall. Customers must get what they paid for and it should come with a certain graciousness from the merchant. After all, customers are the reason our businesses exist.

Additionally, there are times when it is simply more practical to appease an unhappy camper than it is to spend too much time dealing with the situation.

However, there is an old adage in the consumer market place for the “buyer to beware,” and at the same time I would suggest that this applies to the seller as well.

The rules of the free market apply equally to both sides of the business counter. Yes, customers have the right to take their business elsewhere if you cannot satisfy their needs. At the same time, a private purveyor of goods and services is under no obligation to match unreasonable prices or agree to high demands as part of a sale.

There are customers masquerading under such seemingly innocuous terms such as “value seekers” and “deal getters” who more accurately are malcontents who will suck the blood right out of your business. They destroy the morale of your staff and steal your company’s resources from your otherwise loyal and repeat customers.

This may sound like sacrilege to the business-seminar loving, latte sipping, customer management gurus out there; but the truth is that some customers are just not worth having.

This is especially true for retailers who are often asked to match prices from various sources on the internet.

“I can get it for less on the internet but I’d really rather deal with someone local like you,” are not words coming from someone who is trying to do you a favor.

The translation of, “I’d rather deal with you…” is:

“I want to ask fifty million questions about the product to a trained sales staff, I want to demo the product in a brick and mortar store, and I want to be able to return the product to a reputable and known establishment if it doesn’t work. However, I still want the same cheap internet price.”

One way of heading off this type of situation is to decide what kind of business you intend to be.

I get criticized for saying this but I have often maintained that you can gear your company to be a price leader or to offer customized service and support; but you cannot do both. There may be a few exceptions for large companies that can split their brand identities and there are times when we have to be flexible, however, as a general rule I do not subscribe to the notion that all business is good business.

To be a price leader you need to move volume quickly and that is hard to do when you are also offering service and support. By the same token, if you are set up for customized service and support, price shoppers devour your time trying to negotiate deals over flaky projects that you should not want to be representative of your company’s services from the start.

When it comes right down to it business relationships are very similar to friendships or love interests. The best relationships are two-way streets. Do exceptionally right by your customers and expect fair compensation and respect in return. Stand up for who you are and don’t get bullied into serving some abstract ideal about pleasing customers if it ultimately comes at a loss for you.

How to Tell a Customer That Things Are Going Less Than Perfect

Angry woman talking on phoneNo matter how hard all of us strive to provide good service to our clients, sooner or later something will go wrong. Parts will be back-ordered. The software will have changed. The stars just will not line-up the way that you expected for a particular project. How you handle this dilemma will define you and your business as much as anything else you do.

Here’s the key ingredient to managing this type of incident. Make the call.

The psychology of this is very simple. When you call the customer you are in control of the conversation. When you wait for the inevitable call to come in, the customer is in control.

For example, let’s say you ordered a product for John and told him that it should be in the following week. The item then came up as back-ordered. So, you called the customer and said this:

John, hi – I just want to give you an update on the product you ordered. The product is currently back-ordered. We checked several other suppliers but it seems as though the manufacturer unexpectedly got behind on demand. If you would like to keep the order in place we will monitor the situation for you and call you as soon as it becomes available.

Now, will the customer be necessarily thrilled with this kind of news? Probably not, but most people are reasonable and will appreciate the fact that you were aware of the issue and contacted them. This is especially true if the customer paid in advance.

By contrast, let’s suppose that you did nothing in this same situation and the customer called in and said this:

Look, I was in there three weeks ago and paid for my item. I was told it should arrive within a week. I haven’t heard anything. I’m not sure if you forgot about my order or what you are doing. Is the item in? I would really like to know what is going on.

The best thing that you can do in response is damage control. You could explain to the customer that the item is back-ordered but the frustration with the circumstances has already broken the brand that is you.

In both of these scenarios the news that you are giving to the customer is exactly the same. The item was back-ordered. The difference is in what set of circumstances the message was delivered.

Nobody likes to be the bearer of bad news. However, you can give unpleasant news to a customer in a way that denotes respect toward them and concern for their satisfaction if you make the contact first.

If you wait for them to contact you it’s over. From their perspective you just didn’t give a damn. And to be totally honest, you probably didn’t.

Photography for Real-Estate Listings

real estate female agentI recently ran into a realtor who asked me if I had ever done real-estate photography for home or commercial listings. After a brief discussion with her I talked with a few of my friends who happen to sell real-estate. It seems as though that there is a general consistency regarding the issue of having good digital images produced affordably and within a reasonable period of time for property listings.

Apparently, there is a world of two extremes regarding real-estate photography.

On the one hand there is the world of high end studios that come from the market place of wedding and portrait photography. They are often busy and hard to schedule. When they are able to do the job they treat the shoot as if they are documenting the Sistine Chapel and charge accordingly.

On the other hand there is the world of trunk slammers (or do it yourselfers). These photographers often have limited media experience, show up with a camera that is equipped only with a small pop-up flash, or has an image quality that is just barely above what the built-in camera of the average smart phone has available. Trunk slammers frequently only want paid in cash and provide weak expense documentation.

I have been producing media that is a part of wider projects involving other professionals for a long time. I am aware of the importance of the value triangle in relation to these projects. There is cost, time, and quality; the more of any of these two that you want it will come at the expense of the third. The key to being a good media sub-contractor is to provide a quality yet practical body of work within a timely manner that does not compromise the budget of the overall project for your client.

The essence of real-estate photography is being able to communicate with agents in the field as listings become active, arrive at the scheduled time and take good pictures resourcefully, and then make those images available for upload to the realtor’s site in a well-timed manner. In addition, provide the realtor with a genuine business invoice that is easily payable with a corporate credit card online via PayPal or whatever method they may choose.

So far, this is what I am getting from the world of real-estate. If you are a realtor and have any further input I would love to hear from you.

Billy Dees