SKO Radio, a New Internet Radio Station, Debuts in January Based in Akron, Ohio

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Earl McCune, one of the principle owners of SKO Radio

For generations listening to the radio meant having an antenna. Broadcast radio is under the province of FCC regulations, has a limited and measured transmission area, and all of the airways essentially are part of the public domain. What we normally refer to as print and broadcast media (radio and television) has dominated the dissemination of news and information for most of the last century.

Again, just most but not all of the last century. The rise of the internet over the past few decades has opened many new metaphoric “airways” for a wider diversity of voices to be “transmitted” via internet streaming to worldwide audiences. Furthermore, these new channels are not beholden to the restrictions of the public airways or other terrestrial broadcast boundaries. Welcome to the world of online media.

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SKO Radio will be based in Akron, Ohio

You don’t necessarily need a computer anymore. If you have a smartphone or a tablet you have access to this new cyber media world both as an audience member and as a participant. Streaming devices in the home are also giving greater access all of the time to growing audiences of both audio and video online media.

Along these lines investment in internet radio and podcasting, both by traditional media entities beginning online diversification and new online startups, is rapidly growing. Style and presentation are also evolving for the better due to the talent base that internet radio and podcasting are attracting. Moreover, marketers are aware that internet enabled automobiles will likely only serve to expand the base of internet radio listeners where almost half of general radio listening takes place.

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Earl McCune and Billy Dees

This January 2018 a new internet streaming radio station, SKO Radio, is hitting the proverbial “airways” from Akron, Ohio. This past week I had a chance to talk with one of the principle owners, Earl McCune. We talked about what internet radio is, how it differs from standard broadcast radio, and what the hopes may be for a new era regarding audio media and internet radio programming.

You can find SKO Radio on Facebook at SKORadioNetwork and on Twitter at @SKORadioNetwork. The website is not fully implemented at the time of this writing but will be online at www.SKORadio.com. In the meantime if you have any questions about being an announcer or a salesperson for the station, advertising, or the programming that will be available you can contact the staff of SKO Radio through the Facebook site.

For your convenience my interview with Earl McCune is available at the bottom of this post. You can also find it on your favorite podcast service under the “Billy Dees Podcast” including on iTunes Apple Podcasts, Stitcher, TuneIn, PlayerFM, and Spreaker. You can follow my “Billy Dees” persona on Twitter at @BillyDees.

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“On the Air” with Earl McCune of SKO Radio and Billy Dees

 

SmartPhone Video Formats

How do you shoot video?

Up and down or sideways? Some people are very passionate about this topic. I wouldn’t call myself passionate about it but I do feel video should be shot sideways. In smartphone speak that means landscape or in video terms it’s what amounts to 16×9.

I accepted a LinkedIn Video challenge a while back and decided to post a short video about smartphone shooting formats. For your convenience I have it here for you:

“Getting Started in Freelance Writing” by Ginny Simon

Ginny Simon CoverWe often hear the term “freelance writing,” but exactly what is it and can it be a viable career choice?

This podcast is an interview with Ginny Simon, the author of “Getting Started in Freelance Writing.”

Ginny talks about the creative and business aspects of freelance writing, the importance of research, and how your content should be marketed to potential clients.

It is a very informative podcast and we hope that you will give it a listen.

The podcast is featured on HumorOutcasts.com and the book is published by Corner Office Books, a division of HOPress-Shorehouse Books. You can find “Getting Started in Freelance Writing” on Amazon.

For your convenience the podcast is right here:

Why Podcast?

Online Media Concept. Blue Podcast Button with Microphone. 3d ReI come from the world of audio and media production in general.

With that being said, in professional and social settings I often get asked about podcasting and its relevance. Being that I enjoy the medium I’m not sure how much people expect an objective answer from me. Well, there are no easy solutions in today’s complicated and fragmented online and traditional media landscape. I would not tout podcasting as a one size fits all solution for everyone. However, it is becoming a force that more and more people are turning to as part of their overall content marketing strategy.

The audience for podcasting is growing. According to recent data from Edison Research, the audience is strong in the age group 18-54. The podcast listener tends to be educated, affluent, and is also part of a group that likes content that is free from advertising or that is at least low in advertisement rotation. The on-demand nature of podcasts seems to be a big part of the medium’s appeal as well.

There are plenty of ways for people to produce their own podcasts at a low cost just as there are easy ways for them to produce their own online videos and digital pictures. However, just as with video and other media there are times when professional production is more appropriate. For one, the growing audience is increasingly listening to podcasts on better sounding streaming devices and becoming savvier regarding production quality. Secondly, as this occurs companies and organizations wanting to increase their listenership may not want to incur the time of in-house training and the cost of equipment to get to a high production level. Even with this being the case, most of the time professional podcast production is very affordable when compared to television and other media.

Investment in the medium is improving not only with increased funding but with traditional media outlets beginning podcast divisions. Style and presentation is also evolving for the better due to the talent base that podcasting is attracting. Moreover, marketers are aware that internet enabled automobiles will likely only serve to expand the base of podcast listeners where almost half of radio listening takes place.

fdb26a0f-3bfe-4804-9e0f-9a7f34098669To me, one of the major appeals of podcasting is the fact that they do not require the audience’s complete attention. Unlike a video or a blog post, you can listen to a podcast while you are pretty much doing anything. This is a key feature for young professionals who are busy with a family and a career.

I would also want to be aware of the burgeoning use of interactive audio content. It may not be long before you are able to just simply ask your car’s dashboard what your council representative’s position is on a given issue and his or her voice will be coming out of the speakers. Building an online reservoir of audio content for your potential clients to access in the future is probably a good idea.

Podcasts can be very entertaining and informative. I certainly would encourage anyone to become a fan of podcasting.

For the more ambitious of you who may want to try making one, it is often said that good writers are good readers first. I would advise the same for novices regarding podcasts. Listen to a few of them. Remember, we don’t expect online videos to be stylized as television programs and podcasts do not need to be modeled after morning zoo radio shows. Get some ideas and settle on your own panache.

Oh, and have fun.

Podcast Production 5 3 2017

 

“If I Could Mend Your Heart” by Mary Farr for Shorehouse Books

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“If I Could Mend Your Heart” by Mary Farr

Podcast Interview

I recently had the pleasure of interviewing Mary Farr. Her book, “If I Could Mend Your Heart,” deals with the subject of managing grief. This sorrow can be due to the loss of life but also any event or circumstance which heavily impacts our lives. The book is available here on Amazon.

Even though this is a difficult theme this is not a depressing podcast and this is not a sad book. Rather, Mary explains that often times carving out an alternative and positive path in life can be a part of how we manage the trials and tribulations that we all experience.

MaryFarrPodcastThe podcast is featured on HumorOutcasts.com. For your convenience the interview is also playable at the bottom of this post or for those of you who regularly listen to podcasts it is also available under “Billy Dees” on iTunes Apple Podcasts, Stitcher, and nearly all of the other major podcast/internet radio platforms for your favorite streaming device or mobile app.

This is a podcast production in partnership with HOPress-Shorehouse Books. Special thanks to Donna Cavanagh over at @HOPress.

Thanks to all of you and happy listening.

HO Press, Shorehouse Books, HumorOutcasts Radio interview with Mary Farr

Canton Ohio Network Alliance at the Courtyard Marriott

MarriottCONAThe LinkedIn group, the Canton Ohio Network Alliance (CONA), holds informal gatherings the second Tuesday of each month. The meetings are held at the Canton Courtyard Marriott from 6-8 pm. The next meeting is October 10, 2017.

There is no charge to attend the meetings or fees to join the group, however, guests are responsible for their own food and beverages.

As with the best intentions of social media, the meetings are designed to be an opportunity to meet other business people in a relaxed and friendly environment. There are no expectations for members to make presentations or to wield a dynamic personality. In fact, hard sells are not encouraged. The get-together is intended to give members an opportunity to introduce themselves to other area professionals, interact with each other and learn about everyone’s businesses and related skills, and hopefully form associations that will lead to networking and new ideas. By all means bring plenty of business cards and any other related handout information. Everyone is encouraged to invite their friends and associates to come along as well.

Please be sure to follow updates for any weather related cancellations or other modifications to our group’s activity. You can follow and join CONA on LinkedIn here: Canton Ohio Network Alliance. The group’s activity is also featured on EventBrite.

At the bottom of this post is a 3 minute video intended to convey the spirit of the Canton Ohio Network Alliance and the monthly meetings.

Podcast Interview Wil 3 Author of “Heartly God?”

Headphones and MicrophoneBack in June we had a chance to interview Wil 3 about his new book “Heartly God?” for Donna Cavanagh and HO Press.

It was a fun interview to do and I would encourage everyone to give it a listen. Wil 3 gives us various insights into his personality and what went into the writing of his book. If you enjoy writing or the creative process in regard to character or story development then you might find this podcast episode of particular interest. You can find the book “Heartly God?” here on Amazon.

We here at Perfect Media Prods produce podcasts for publishers and various other organizations who want radio quality productions both in terms of content and sound quality. We can produce the program for your existing podcast network and/or include it on one of ours if you wish.

This episode entitled HOPress HumorOutcasts Radio Wil3 Interview was featured on the “Billy Dees” Podcast which is available on most of the major Internet Radio services including iTunes (Apple Podcasts), Stitcher, Google Play for Android, SoundCloud, and Spreaker.

For your convenience you can listen to it in this post.

We would enjoy your feedback so as always feel free to make comments in the section below.

Thanks and fun reading to you!

Podcast Interview Wil 3 Author of “Heartly God?”