As we head into the fall season, I’m encouraged by where The Billy Dees Podcast stands. The past year has been one of our strongest in terms of audience growth, and it’s been rewarding to see the results of a deliberate, long-term strategy.
From the beginning, I’ve approached the podcast much like a traditional radio program. It isn’t a content marketing vehicle for another product or service—it is the product. That perspective has shaped every decision we’ve made over the past decade.
Several factors have contributed to our recent growth:
• Building on a decade of consistency. With more than 10 years of publishing episodes, we’ve established a reputation for dependable, high-quality content and professional conversations.
• Investing in podcast SEO. We’ve placed a greater emphasis on search optimization within the major podcast platforms, making it easier for new listeners to discover the show organically.
• Prioritizing the audience experience. The podcast remains free across all major listening platforms and social media channels, including Substack. We also avoid interrupting the conversation with mid-roll advertising. Sponsor messages are limited to the beginning of each episode, allowing listeners to enjoy an uninterrupted discussion.
• Respecting our audience’s time. Episodes average approximately 38 minutes and rarely exceed an hour, making them well-suited for commutes, workouts, and busy schedules.
• Maintaining a professional editorial approach. The focus has always been on thoughtful interviews and informed commentary rather than outrage, personal attacks, or performative debate.
Growth in podcasting rarely happens overnight. It comes from consistently delivering value, refining your strategy, investing in discoverability, and respecting your audience.
I’m grateful to every guest who has shared their expertise and to every listener who has subscribed, shared an episode, or recommended the show to others. Thank you for being part of the journey. I’m looking forward to what we’ll accomplish together this fall.
Perfect Media Productions, LLC 