I have been producing a fair amount of video content for my clients and employers for a long time. However, for whatever reason I haven’t had YouTube flashing prominently on my radar for myself.
There are two reasons why I have not. The Billy Dees Podcast has been a vehicle to demonstrate my audio production and radio skills.
It is the wheelhouse in which I feel comfortable. The last several years have been kind to my wheelhouse. Podcasts have exploded especially with streaming devices in the home and automobile. Audiobooks and even video creators who need voiceover work have also kept voice professionals busy. There was a time when being a voiceover professional was a niche profession and now there are schools and online courses to develop the skills of a burgeoning marketplace.
Secondly, work has a tendency to keep you busy, well, working. There are times when my time and creative juices have been squeezed out creating content for my clients. I very much enjoy helping others craft a message and being witness to their success. Their need for online video along with their demands has made me a better videographer and editor over the last number of years. I have found these collaborations very fulfilling and have made some great friends along the way. As the saying goes, however, there is only so much time in the day. What time I had to create content and promote myself went into such places as iTunes and Spotify.
So, why YouTube now?
I am somewhat of a small influencer on LinkedIn. Video content has risen prominently on the platform over the past two years or so. I have found myself in front of the camera more often. Additionally, I have been on TikTok. Don’t laugh. I admit I have more fun on there than I work but again, more on camera time. Therefore, I have a lot more video content that could use a home base.
I found myself revisiting YouTube. I decided I could mix up three types of content. First, the audio from my podcast episodes could be uploaded to the platform. Second, videos that I create for social media could also be placed on my channel. Third, YouTube offers a long-form video platform that could be used for content ranging from industry trends for multimedia, information about audio gear, and various categories of commentary along with whatever creative video stylings that happen to find my fancy.
As of April 2020 I now have an updated YouTube channel although it is still a work in progress.
Please, feel free to pay my YouTube channel a visit and subscribe if you wish.
The podcast itself will remain a strong focus of what I am doing and some great interviews are coming up. You can find the Billy Dees Podcast on almost any major podcast platform including Apple Podcasts, Spotify, and iHeartRadio.
Here is a recent video post from my channel. Has your content not been getting the traffic it normally gets since the Covid19 crisis? Here is why and don’t stop creating.