We help people create online and traditional media in the form of voice-overs, digital photography, producing podcasts & radio spots (audio content), and video. We also develop scripts, written content for blogs or web posts, and assist with any overall media presentation.
It’s a question as old as time. Well, not really. Mainly since smartphones have become a force in the field of video production.
Up and down or side to side? Vertical or horizontal? More technically speaking portrait or landscape?
The portrait way, which is up and down so to speak, has its uses. If you are sending someone a video of yourself walking in your new suit, it may be the way to go. Or, if you enjoy producing lip-syncing music videos in various apps for Instagram and the like that’s fine too. Various social media sharing platforms encourage slightly different ratios at times and that is great. I guess.
However, for a traditional and some might say a real video, I prefer landscape or some version of 16×9. It’s a great fit for YouTube and websites. It’s also the format that resembles television and movies. Although movie ratios can vary, that’s why sometimes they still do not quite fit your TV screen even with the newer wide TV formats, I have yet to walk into a theater and find a vertically mounted screen as opposed to a horizontal one.
I’m pretty sure some version of portrait was tried a while back for certain movies and the concept sank like an iron ore paddle boat down to the bitty bitty bottom of the sea of misguided and bad ideas.
Last year I participated in a Video LinkedIn challenge and shot a little video about the subject. How about you? How do you shoot your video?
Is podcasting part of a digital media bubble that is due to implode?
Although it is impossible to predict the future, in a word I would say “no.” Podcasting is here to stay as a viable media tool although the landscape of the medium will change. At the same time, for the time being I would be remiss not to acknowledge that there is an overabundance of podcasts.
Podcasting is going through what the blogosphere did over ten years ago. At first there was such a hunger for articles and information that was an alternative from magazines and newspapers, that everybody jumped on the blog bandwagon. Contained in the inundation of blogs were poorly written posts and frivolous content. There is still no shortage of blogs but the cream has risen to the top in many cases by the most talented and consistent bloggers. Not to mention many of the people who were blogging about their morning breakfast a decade ago are now taking pictures of their toast over on Facebook.
We have that dynamic now with podcasting. The podcast medium is over-crowded and many podcasts have poor sound quality and production value. Furthermore, I certainly do not know how some podcasters come up with their show ideas. I would need a hit of acid to listen to an hour long podcast about ten things to use a condom for other than its intended use. Since I am strongly anti-drug, suffice it to say the likelihood of me medicating myself through that type of content is pretty slim.
The novelty of this type of podcast is sure to wear off and in time the crowded podcast field will level off. In my opinion there are three things that will keep podcasting, in essence, alive for a good while into the future.
For one, the good thing about many different creators being attracted to podcasting is that a good diverse talent base is also expanding, which will only serve a growing audience. The audience itself is becoming much savvier in terms of what constitutes good production value and content. Screwball shows can have a viable share of the marketplace as well but will have to up their game on par with professionally produced comedy shows and radio programs.
Second, the landscape for digital media regarding content marketing is enormous and the demographics for podcasting are possibly wide open depending on the subject matter. A big advantage of podcasts over video or written blogs is that they do not require your complete attention. A busy listener who is juggling a career and family can easily listen to an episode while doing pretty much anything else simultaneously. As big businesses and their marketing divisions are realizing the new potential to build a bridge of good content to their client base by utilizing podcasts, investment in the medium will likely propagate.
Thirdly, the utilization of audio only in general is increasing rapidly. Audio streaming devices in the home are already very common and as internet enabled cars are also on their way to becoming a norm, a loftier potential to reach a large audience is being set in place. The day is coming when while on your way to work, you can simply ask your car’s dashboard how your local councilperson is planning to vote on an upcoming issue and within a few seconds you will hear his or her voice. From this aspect alone I have been advocating the idea that building a reservoir of audio content online is a good idea for many people who need to get the word out about what they do.
Predictions about the rise or fall of podcasting have been happening every year especially since 2012 when the medium’s popularity began to soar. My opinion is that the rage will level off but podcasting and especially audio content in various forms is here to stay.
In the meantime I hope that the sheer number of podcasts do not hurt the brilliant shine of the medium. There was a time when telling someone that you had a blog was met with a deep sigh because of the saturated blogosphere. For the serious practitioners of podcasting the best advice I can give you is to stay consistent, don’t try to compete with every new podcast that comes along, and be sure to serve your loyal audience members with great content.
We’ll just have to wait for the dust to settle around us.
I come from the world of audio and media production in general.
With that being said, in professional and social settings I often get asked about podcasting and its relevance. Being that I enjoy the medium I’m not sure how much people expect an objective answer from me. Well, there are no easy solutions in today’s complicated and fragmented online and traditional media landscape. I would not tout podcasting as a one size fits all solution for everyone. However, it is becoming a force that more and more people are turning to as part of their overall content marketing strategy.
The audience for podcasting is growing. According to recent data from Edison Research, the audience is strong in the age group 18-54. The podcast listener tends to be educated, affluent, and is also part of a group that likes content that is free from advertising or that is at least low in advertisement rotation. The on-demand nature of podcasts seems to be a big part of the medium’s appeal as well.
There are plenty of ways for people to produce their own podcasts at a low cost just as there are easy ways for them to produce their own online videos and digital pictures. However, just as with video and other media there are times when professional production is more appropriate. For one, the growing audience is increasingly listening to podcasts on better sounding streaming devices and becoming savvier regarding production quality. Secondly, as this occurs companies and organizations wanting to increase their listenership may not want to incur the time of in-house training and the cost of equipment to get to a high production level. Even with this being the case, most of the time professional podcast production is very affordable when compared to television and other media.
Investment in the medium is improving not only with increased funding but with traditional media outlets beginning podcast divisions. Style and presentation is also evolving for the better due to the talent base that podcasting is attracting. Moreover, marketers are aware that internet enabled automobiles will likely only serve to expand the base of podcast listeners where almost half of radio listening takes place.
To me, one of the major appeals of podcasting is the fact that they do not require the audience’s complete attention. Unlike a video or a blog post, you can listen to a podcast while you are pretty much doing anything. This is a key feature for young professionals who are busy with a family and a career.
I would also want to be aware of the burgeoning use of interactive audio content. It may not be long before you are able to just simply ask your car’s dashboard what your council representative’s position is on a given issue and his or her voice will be coming out of the speakers. Building an online reservoir of audio content for your potential clients to access in the future is probably a good idea.
Podcasts can be very entertaining and informative. I certainly would encourage anyone to become a fan of podcasting.
For the more ambitious of you who may want to try making one, it is often said that good writers are good readers first. I would advise the same for novices regarding podcasts. Listen to a few of them. Remember, we don’t expect online videos to be stylized as television programs and podcasts do not need to be modeled after morning zoo radio shows. Get some ideas and settle on your own panache.