Why Every Entrepreneur Needs an Exit Plan Before They Need One

Starting a business is often celebrated as the ultimate expression of independence, ambition, and creativity. But what happens when it’s time to step away—or when life unexpectedly forces that decision? That’s the central question explored in Billy Dees’ engaging conversation with entrepreneur attorney and business strategist Scherrie L. Prince, who helps founders build businesses that are designed not only to grow, but to last.

Scherrie L. Prince

Throughout the discussion, Prince emphasizes a concept that many entrepreneurs overlook: every business should begin with the end in mind. Too many owners focus exclusively on launching and growing their companies without considering succession, disability, partnership disputes, retirement, or even death. Her philosophy is simple—if you don’t create a plan for your business and your estate, the state already has one waiting for you, and chances are you won’t like it. She encourages entrepreneurs to think about exit strategies from “day zero,” long before they believe they’ll ever need one.

The conversation also dives into the importance of building a solid legal and operational foundation. Prince explains that every business owner should have essential documents in place, including updated beneficiary designations, wills or trusts when appropriate, and clear partnership or operating agreements. These aren’t just legal formalities—they’re safeguards that protect families, business partners, employees, and the future of the company itself. As businesses become more visible, they also become more vulnerable to lawsuits, financial problems, employee disputes, and internal conflicts, making preparation even more critical.

Billy and Scherrie also challenge one of today’s most common business myths: that every company must constantly chase explosive growth. Prince argues that success isn’t measured by becoming the next Amazon or Walmart. For many entrepreneurs, building a stable, profitable business that supports their desired lifestyle is a far greater achievement than endless expansion. Growth should always align with the owner’s personal goals—not someone else’s definition of success. This refreshing perspective reminds listeners that sustainable businesses often outperform businesses that grow too quickly and become overextended.

Another fascinating segment explores why partnerships often begin with excitement but later become strained. Prince compares business partnerships to marriages, noting that people change over time and unforeseen challenges inevitably arise. Without clear agreements that outline responsibilities, conflict resolution, ownership rights, and exit procedures, even the strongest partnerships can deteriorate into expensive legal disputes. The lesson is clear: difficult conversations at the beginning of a business relationship are far easier than difficult lawsuits later.

Artificial intelligence also enters the conversation, not as an apocalyptic threat, but as a practical business tool that must be managed responsibly. Billy raises concerns about AI’s growing role in both business and personal decision-making, especially among younger generations. Prince agrees that AI can significantly improve efficiency, but cautions that companies must establish policies governing its use. Mishandling confidential information through AI platforms could expose businesses to data breaches, legal liability, and the loss of valuable intellectual property. Like any tool, AI provides tremendous benefits only when used thoughtfully.

One of the most inspiring parts of the interview centers on the entrepreneurial mindset itself. Billy points out that small business owners are often unfairly portrayed as greedy or uncaring, when in reality many sacrifice personal comfort simply to make payroll and support their employees. Prince echoes that sentiment, explaining that entrepreneurship requires resilience, courage, and long-term thinking. She distinguishes between founders who become trapped working in their businesses and those who eventually learn to work on them by building systems, delegating responsibility, and developing leadership rather than trying to do everything themselves.

For aspiring entrepreneurs, Prince offers one of the episode’s most memorable ideas: consider the cost of inaction. Many people hesitate to start businesses because they’re afraid of failure, yet they rarely calculate the opportunities they’re losing by doing nothing. Time will pass regardless. The question becomes whether you’ll spend those years building something of your own or wondering what might have happened if you’d taken the leap. Success doesn’t require knowing everything on day one—it requires surrounding yourself with trusted advisors and remaining willing to learn along the way.

Billy Dees closes the conversation by highlighting Prince’s own mission through her Play Big Faster Podcast, where she shares practical advice with founders and business leaders. Just like this interview, her work focuses on actionable strategies rather than empty motivation. Listeners walk away with valuable insights on legal planning, business growth, leadership, succession, and the importance of building companies that are prepared for both opportunity and uncertainty.

This episode serves as an excellent reminder that entrepreneurship isn’t simply about starting a business—it’s about building something resilient enough to survive life’s inevitable changes. Whether you’re launching your first venture, growing an established company, or simply dreaming about becoming your own boss someday, Billy Dees and Scherrie L. Prince deliver practical wisdom that can help entrepreneurs make smarter decisions today while preparing for tomorrow.

Resilience, Leadership, and the Human Side of Success – A Conversation with Victoria Pelletier

Success stories often focus on accomplishments, titles, and accolades. But in a recent episode of The Billy Dees Podcast, Victoria Pelletier shared a much deeper story—one rooted in resilience, personal growth, and the power of embracing life’s challenges.

Victoria Pelletier

Known as the “Turnaround Queen” and “CEO Whisperer,” Victoria Pelletier is a corporate executive, bestselling author, board director, and sought-after speaker whose TEDx talk on healthy resilience has inspired audiences around the world. During her conversation with Billy Dees, she opened up about her difficult childhood, including being born to a drug-addicted teenage mother and spending time in the child welfare system before being adopted into a loving family. Rather than allowing adversity to define her future, Victoria used those experiences as fuel to build a remarkable career and develop a leadership philosophy grounded in empathy, accountability, and determination.

The discussion explored a wide range of topics, including leadership, diversity, personal branding, and the future of work in an age increasingly influenced by artificial intelligence. Victoria emphasized that effective leadership begins with recognizing the whole person, not just the employee. She explained how creating environments where people feel valued, included, and psychologically safe not only benefits individuals but also strengthens organizations through greater innovation, collaboration, and trust. The conversation also touched on the importance of diversity of thought and experience, highlighting how meaningful progress comes from bringing different perspectives together rather than placing people into rigid categories.

Billy and Victoria also examined the challenges AI presents for both businesses and society. While neither believes artificial intelligence will replace humanity, they discussed the importance of maintaining genuine human relationships, developing resilience through real-world experiences, and avoiding overreliance on technology for life’s most important decisions. Victoria stressed the need for organizations to thoughtfully redesign jobs, upskill employees, and build trust as technological changes reshape the workplace.

Perhaps the most inspiring portion of the interview centered on Victoria’s philosophy of “strategic intentionality”—the idea that success requires more than positive thinking. It demands discipline, purpose, and consistent action. While setbacks and hardships are inevitable, Victoria believes individuals always have a choice in how they respond. Her message of resilience, personal responsibility, and authentic leadership offers valuable lessons for anyone seeking to grow professionally or personally.

This episode is an insightful conversation about overcoming adversity, building meaningful relationships, leading with authenticity, and creating a life driven by purpose rather than circumstance. Whether you’re a business leader, entrepreneur, or simply someone looking for inspiration, Victoria Pelletier’s story provides both practical wisdom and a powerful reminder that resilience is often forged through life’s greatest challenges.

Victoria is an in demand public speaker on a variety of business, culture and motivational topics – please head over to her website to read her articles, order a copy of her books or book her for speaking engagements. Also, check out her TEDx Embracing Healthy Resilience.

Sam from Erie St Vinyl Talks Records and Audio

We had a great visit with Sam from Erie St. Vinyl in Massillon, Ohio.

Selfie time with Sam and Billy Dees on location at Erie St. Vinyl.

Do you remember the feel of old record stores back in the 1970s? In addition to vinyl record bins around the store, Erie St Vinyl is decorated with vintage audio gear and décor. They even burn incense so that the aroma of the store has a classic record store vibe.

During this interview we discuss how people’s listening habits to music has changed, and how a new generation of music fans are discovering vinyl. We also chat about the business aspect of opening a brick-and-mortar shop to cater to the vintage audio and vinyl music fan.

You can find Erie St. Vinyl on Facebook.

Regarding the production, this episode was recorded on location at Erie St. Vinyl. Since Covid, it has been difficult to do location recordings. Although online production tools have improved over the past several years, it is still a great experience to record guests in their own environment with a mobile system.

This can bring a set of technical challenges. Very often location settings are noisy, don’t have have treated environments, and will often have loud air conditioning or appliances running in the background. However, we have found it is worth it to enter someone else’s world. The audience certainly appreciates this aspect of the interview over any minor imperfection of sound or lighting.

The environment of Erie St. Vinyl itself was worth capturing. The space is absolutely loaded with charm and atmosphere. Sam deserves much credit for following her goal of creating this great place.

You can find the interview on your favorite podcasting platform including the Spotify player below. We also recorded a videocast which is also posted below. The video version contains footage of the shop.

The CEO of Fish My Spot, Larissa Smith Talks About Her Entrepreneurial Journey

Larissa Smith

Perfect Media Productions is based in Ohio and we are always happy to join forces with another Ohio company. We enjoy our clients from all over the country, of course, but sometimes it is nice to work with a neighbor.

On this podcast episode, Billy Dees has a conversation with the CEO of Fish My Spot, Larissa Smith. Larissa discusses her background with working with children, her entrepreneurial journey with Fish My Spot based here in Ohio, and the lack of opportunities for children and families to spend time outside.

For your convenience you can listen to the interview at the bottom of this post. You can also find it under the Billy Dees Podcast on Apple PodcastsSpotify, and most other major podcast platforms.

The CEO of Fish My Spot, Larissa Smith Talks About Her Entrepreneurial Journey

You can also view the video-podcast version on YouTube.

Business and Marketing with Mike Miller

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Mike Miller and Billy Dees

This episode of the Billy Dees Podcast is an interview with Mike Miller. Mike is the owner of Miller Golf Enterprises, the co-owner of Grassroots Branding and Promotion, and an ambassador for Fish My Spot.

Although Mike is based in Ohio close to our office, with Covid19 concerns running high the week of production we decided to have him call in.

I have known Mike for a number of years and have always found him to be a friendly and informative voice. He founded a local business networking group in the area and is well known in the fields of sales and marketing. He also has an interesting career journey which he was kind enough to share with us during this interview.

If you enjoy the outdoors and fishing you may also enjoy hearing about his latest project with Fish My Spot.

You can find Mike on Twitter at @Millermc52 and more about Fish My Spot at FishMySpot.com.

You can find the full podcast interview on Apple Podcasts and Spotify.

For your convenience the webcam version of the podcast is here below. Our YouTube channel is brand new so please subscribe if you like. The podcast audio is also available in this post at the very bottom. Thank you. – Billy Dees

 

Business and Marketing with Mike Miller

Agile Audio Dashboards – Want Voice with That

VoiceThatThis podcast is an interview with Jeff “Ski” Kinsey (@Consultski on Twitter) from Agile Audio Dashboards. This episode hit the airwaves as well on News-Talk 1480 WHBC located in Canton, Ohio during September 2018.

Jeff, along with his partner Tom Montelione, produce custom Alexa Skills. This podcast talks not only about Alexa but in addition the importance of “voice” regarding the future of online marketing and our interaction with technology.

We also cover aspects of podcasting including its integration with Alexa devices and the role of audio in general as it is related to digital marketing.

If you enjoy technology it’s all the better but this is an interesting program across the board for anyone who may be interested in what the future may be for how we interact with the internet.

Ask your Alexa device: “Alexa, enable Audio Dash Updates” to hear more from “SKI”

This is an audio snippet of the podcast:

For your convenience the full audio interview is available in this post below. It is also available on most of the popular podcasting platforms including iHeartRadio.

Also below is a video snippet of a separate live WHBC broadcast hosted by Pam Cook about Agile Audio Dashboards. In it both of us talk a little bit about voice and each of our individual backgrounds.

“Want Voice With That” by Agile Audio Dashboards (Pilot Episode)

 

 

Radio Days Past and Present

Vector realistic isolated neon sign of Radio logo with headset for decoration and covering on the wall background. Concept of on air, broadcasting and dj.Once upon a time in what seems a world long ago, a young handsome man with agency credentials, (I’ll give you a “maybe” on the “handsome,”) drove around to radio stations delivering well produced and magnificent  radio commercials on ½ track reels which would then be transferred to cart machine at the station. There was a formula that clients could use at the time in order to gauge the effectiveness of the advertising based upon the response. Most of the time it was deemed effective at least to some degree.

Ahh, the good ol’ days!

Flash forward about 30 years and I am now extremely active in the online digital media biosphere. I am still active in and around radio as well. The terrestrial broadcast world is tremendously viable today although the winds blow around in it a bit differently.

Given that I have a broad mix of backgrounds I feel as though I am distinctively capable of being objective as I analyze how the online media world markets itself, along with how the radio and traditional advertising market currently works both with and against the forces of the internet.

For all of the high-talk we have in our society against bias and stereotyping it is almost a guarantee that if you listen to someone analyze the opposite ends of these two mediums they will mention age as a limiting factor.

Social media “gurus” will often claim that recommending print or radio advertising to your boss might work well if you work for a bunch of “60 year-olds who haven’t transitioned yet.”

That’s a sign of the times, isn’t it? We don’t adapt to the market place but we do “transition.” It kind of reminds me of the movie “Logan’s Run” wherein when you turned 30 you had to “renew.”

By contrast radio and broadcast “experts” will often claim that radio has been around a long time and is still one of the most used forms of media. Therefore, unless your “millennial boss” wants you to play around on social media all day you better choose real advertising.

So, what is the deal? What’s happening with advertising and marketing these days in the online and traditional media realms?

Headphones and Microphone

Radio is still alive and well. However, the way you may utilize it has changed. The days of throwing a spot on the radio and just waiting for results are likely gone unless you are lucky. You will have to get your hands dirty by cultivating an online presence. This means doing it yourself or hiring someone else to do it for you.

The best case scenario would be to find an advertising/marketing professional who represents both the online marketing and radio industries with whom you can coordinate a comprehensive game plan.

Content MarketingPeople search for information now regarding the goods and services that they might be interested in. This is why your online content marketing strategy is so important. In a nutshell, whether it’s your website, social media or web videos you want to be sure that when people find the information that they are searching for that information, in turn, leads them to you.

Radio advertising will expose your name to people who may not be seeking information about your services at that moment. However, this is not necessarily a bad thing because that will serve two functions. For one, if your advertisement sparks someone’s interest they will Google you or search you out via social media. Second, even though many listeners will not have an active interest in your business at a given moment, when the day comes that they happen to be online researching the market place they will recognize your name when they find you. Familiarity is extremely important regarding the buyer’s choices.

One of the first steps in this process that I recommend to people is to identify and define the personality of your business. Just like shaking someone’s hand and getting a first impression, what is the impact that your business has on a listener of your advertising or when someone finds you online? Are you a price leader? Are you a value leader? Are you a specialized services leader? What aspects of your business do you always want to make an impression with regarding all of your clients? If you can’t answer any of these questions with simple answers then that is a problem because you can bet no one else can either.

Second, have a strong online presence. Make sure your website is up to date. Choose several social media platforms that work well for you and maintain them as well. Utilize short and bright videos across your online platforms along with clear and well-taken pictures. Research the viability of podcasts and other media that may serve you well online.

Headphones Podcast On-AirThird, if you choose to advertise on the radio make sure that the identity that you are forming for your business grabs the listener. I would likely start with short ads that stress your name and the core essence of your business identity. Avoid details in your radio spots such as specials, phone numbers, and locations. These details will not be retained by the listener. Just shake their hand firmly and make an impression. If you do that they will find you on their smartphone.

Advertise and market with associates who understand and appreciate all the forms of media available in these complex times. Be consistent. Know who you are as a business. Get out there and firmly shake some hands.