
Our relationship with social media has continually evolved. Over the past year, two significant shifts have reshaped the landscape.
First, feeds are no longer primarily driven by user follows. Instead, algorithms now prioritize “for you” content based on user behavior. As a result, many of your followers may not see your posts, depending on the platform.
Second, social media business models have diversified. Subscription-based services and political influences have altered user bases across platforms. Where most users once engaged with two or three major platforms, new apps emerge constantly, demanding attention.
For The Billy Dees Podcast, podcast listens have increased across platforms like Apple Podcasts, Spotify, Audible, and Goodpods. We attribute this to digital media consumers actively searching for content on dedicated podcast platforms. With a well-established 10-year presence, we benefit from this shift, driven by the decline of legacy media, particularly cable news.
Our priority remains creating high-quality content for our loyal listeners rather than chasing social media followers. The connection between social media engagement and podcast listens is not as strong as it once was.
That said, we still value a social media presence but are refining our approach. Moving forward, we will focus on Facebook and X (formerly Twitter). Facebook allows for more detailed discussions, while X keeps us engaged with real-time trends—this combination feels right for 2025.
Meanwhile, platforms like TikTok, Bluesky, and Clapper will take a backseat. Managing multiple platforms demands significant resources, and our audience shouldn’t have to monitor too many.
If you’d like to follow us on social media, Facebook and X @BillyDees are the best places. More importantly, we encourage you to subscribe to The Billy Dees Podcast on your favorite podcast platform—it’s free, and you won’t miss an episode.
Thank you for listening!
Billy Dees
