Perfect Media Productions, LLC is a media production and digital marketing service. We produce audio for radio, podcasts, and voice-overs. We also record and/or edit video for websites and social media.
This is the production home of the Billy Dees Podcast and other great podcasts.
Our blog section features a variety of topics including media, business, and pop culture.
Our relationship with social media has continually evolved. Over the past year, two significant shifts have reshaped the landscape.
First, feeds are no longer primarily driven by user follows. Instead, algorithms now prioritize “for you” content based on user behavior. As a result, many of your followers may not see your posts, depending on the platform.
Second, social media business models have diversified. Subscription-based services and political influences have altered user bases across platforms. Where most users once engaged with two or three major platforms, new apps emerge constantly, demanding attention.
For The Billy Dees Podcast, podcast listens have increased across platforms like Apple Podcasts, Spotify, Audible, and Goodpods. We attribute this to digital media consumers actively searching for content on dedicated podcast platforms. With a well-established 10-year presence, we benefit from this shift, driven by the decline of legacy media, particularly cable news.
Our priority remains creating high-quality content for our loyal listeners rather than chasing social media followers. The connection between social media engagement and podcast listens is not as strong as it once was.
That said, we still value a social media presence but are refining our approach. Moving forward, we will focus on Facebook and X (formerly Twitter). Facebook allows for more detailed discussions, while X keeps us engaged with real-time trends—this combination feels right for 2025.
Meanwhile, platforms like TikTok, Bluesky, and Clapper will take a backseat. Managing multiple platforms demands significant resources, and our audience shouldn’t have to monitor too many.
If you’d like to follow us on social media, Facebook and X@BillyDees are the best places. More importantly, we encourage you to subscribe to The Billy Dees Podcast on your favorite podcast platform—it’s free, and you won’t miss an episode.
In this episode, we dive into the Biden-Trump debate and the RFK Jr. campaign, focusing on the branding and marketing aspects rather than the debate content itself. We contrast Biden’s weaker brand with Trump’s stronger one, underscoring the critical role branding plays in politics.
We also explore the candidacy of RFK Jr. as a new and revitalized contender, highlighting the necessity of a robust brand to captivate voters. RFK Jr. has the opportunity to leverage dissatisfaction with both Biden and Trump to enhance his brand and attract support.
Our discussion emphasizes the importance of branding in politics and the need for candidates to market themselves effectively to voters. Produced in the aftermath of the Biden-Trump debate, this episode examines the implications of branding on political campaigns.
Here is a 2 minute sizzler video. The full episode is available on your favorite podcasting platform and below for your convenience. The video version is also available on Rumble.
Twitter has now become “X.” Could it be an everything app?
Every so often I do an “All Things Media” podcast episode that generally centers around topics such as media, social media, and current events. That much isn’t new. What is new is how I presented the video version of this podcast.
The audio platforms are where much of my listenership resides. Therefore, I have always been careful to make sure the audio is as pristine as possible and guard against visual references during the shows.
However, many of my guests or their publicists wanted video links so that their clients could be showcased in a professional forum for their followers on social media.
The natural thing to do was to start a YouTube channel for the Billy Dees Podcast. I never really pushed the show on YouTube, it was a support platform for the podcast. YouTube has recently implemented a podcast tab which is long overdue. YouTube is also a major search engine, and I wanted our content to be discoverable on the platform. For all these reasons, maintaining a YouTube channel for the podcast is a good idea and I will continue to do so.
In the meantime, Twitter has always been my social media home. I have often said that Twitter was built for podcasting. If you are a creator of pretty much any category – author, advocate, or artist etc. – the audience that Twitter has built-in is enormous. For any news or trending topics, Twitter is about as good as it gets.
When the reported attempted coup was happening in Russia a short while back, I intensely followed the story on Twitter and TikTok. I anxiously tuned into the national news that evening anticipating detailed professional coverage of the event. All three major networks, NBC, ABC, and CBS, lead with the submarine story at the Titanic location which by that time was already a week old. The tragic fate of the occupants was known, and the story had moved to the “how could this happen” phase. The following day, news promos on the networks said, “Tune in tonight for continuing coverage of the coup in Russia.” The only problem was by that time, it was already over.
NBC News always leads its program with the phrase “breaking news.” That’s broken news.
In the meantime, Tucker Carlson and other media figures began moving long-form media content to Twitter with much success. Elon Musk also rebranded Twitter into “X,” what some may call a move toward an “everything app.” This would include a new app with tweets, now referred to as “posts,” long form posts, audio and video content, and financial transactions.
Simultaneously, Meta launched “Threads,” a Twitter copy, by leveraging its users mostly from Instagram. Was I the only person who wondered how the same people, with the same contacts, sharing the same content, was going to be a grand slam? It wasn’t.
Also at the same time, cable news and news in general continued to flounder.
During this turmoil, I decided to give the video version of the podcast a try on X. I did my commentary about the branding move from Twitter to X and the recent UFO news – and placed the video version on the platform. It makes perfect sense to place video content native to the platform where the users are.
I have heard different things about the usage and traffic on X since the rebranding. There have also been other changes to the old Twitter platform that many users have not liked. So far, the platform seems stable to me. It is simply too early to say but so far I am not alarmed.
I do consider my full-length posting on X a success. The views and engagement were very strong. X has also made the paid boosting process for marketers much more streamlined than it was before on the old Twitter.
Granted, this was the first time I tried posting long-form content on Twitter X, so I don’t have a good gauge yet. For more discovery, I added another full-length podcast interview episode to Twitter X on August 6, 2023. This is a practice I plan to continue for the near future as the new incarnation of the platform starts to take form.
As it stands, I am cautiously optimistic about X. I have never been a Meta person, although strategic Facebook boosts do work for the right circumstances. Instagram has not caught fire for me. LinkedIn has its place, to be sure, especially with the B2B crowd. But, if you are counting on trending and active engagement, the LinkedIn “What’s My ROI Zombies” are not going to do it for you.
This is an interesting time for how news gets disseminated. I’ll just leave that right there for now…
…and if X turns out to be what it is intended to be, I want to be a part of it.
I would like to personally thank everyone who has been listening to the Billy Dees Podcast. We don’t feature every episode here on the production website, but we did want to update followers of the blog about some updates and recent episodes.
We have had a wonderful uptick in listens over the past 90 days.
July 2022
Apple Podcasts (then iTunes Podcasts) is where the podcast debuted and remains where a sizable percentage of the listens come from. More recently, Pandora has grabbed a huge percentage of listens. Also, Goodpods, which is what Good Reads is for books except for podcasts, is also coming on strong for listens and has been very active with us on Twitter. Their goal is to have a place where independent podcasts can thrive. We also want to welcome listers on the JioSaavn platform which is based in India.
Some great guests have contributed to our growth. Here is a sample of some of our recent episodes you may have missed. All of these episodes are available on your favorite podcast platform under the Billy Dees Podcast.
“Twitter and Twitter Spaces for Authors with Ruth L. Snyder”
You can find Ruth on Twitter at @RuthLSnyder During this episode we are talking about using Twitter and Twitter Spaces for authors. Many of the topics we cover are applicable to any social media or content marketing strategy in general.
Our guest is Ruth L. Snyder who is the author of “Learn Twitter” which is geared toward writers. Ruth is also a speaker and a book coach.
“Community Building and Marketing with Twitter Spaces with Guest, Keith Keller”
Whether you want to improve your content marketing strategy or simply want to build your brand, social media is almost always a major tool in your toolbox. In this episode we are talking with Keith Keller who has been a Twitter strategist since the early days of the platform.
Keith discusses how to Amplify Your Message, Build Your Brand, and Create a Community via Twitter and Twitter Spaces. We also ask him about Social Audio, what it is, and how Twitter Spaces approaches the medium of social audio.
Graciela Moore is ICF certified, a transcendental hope coach, and author. Graciela also helps HSIP thrive into soul-alignment and is a public speaker.
On this episode Graciela talks about hope, the different ways we consider hope, and how important it is in our daily lives. Please listen in for some great insights into personal growth, happiness, and hope!
Rachel Thompson Talks About Her Book, “Broken People” and Marketing
Rachel Thompson is an author of seven books. She is a champion for survivors and is the originator of the hashtag #SexAbuseChat on Twitter.
She also promotes other writers and is also known for the much-used blogging #MondayBlogs hashtag.
You can find her on Twitter @RachelintheOC, and at @BadRedHeadMedia which is all about creating effective social media and book marketing campaigns for authors.
On this episode we are talking with Rachel about her advocacy for survivors, being an author, and her presence on the new medium Twitter Spaces.
This year 2022, “Broken People” was released and won ‘Best in Category’ for Nonfiction with the Book Excellence Awards
Maria Humphreys from Strong Body Strong Soul, Discusses Meditation, Spirituality, and Social Audio
On this episode we are talking with Maria Humphreys from the Strong Body Strong Soul Podcast. Maria is passionate about inspiring stories and is very enthusiastic about all topics related to audio, including the emergence of social audio. Maria has been able to combine her meditation practices with the nuances of spoken word communication.
Perfect Media Productions is based in Ohio and we are always happy to join forces with another Ohio company. We enjoy our clients from all over the country, of course, but sometimes it is nice to work with a neighbor.
On this podcast episode, Billy Dees has a conversation with the CEO of Fish My Spot, Larissa Smith. Larissa discusses her background with working with children, her entrepreneurial journey with Fish My Spot based here in Ohio, and the lack of opportunities for children and families to spend time outside.
For your convenience you can listen to the interview at the bottom of this post. You can also find it under the Billy Dees Podcast on Apple Podcasts, Spotify, and most other major podcast platforms.
The CEO of Fish My Spot, Larissa Smith Talks About Her Entrepreneurial Journey
You can also view the video-podcast version on YouTube.
This episode of the Billy Dees Podcast is an interview with Mike Miller. Mike is the owner of Miller Golf Enterprises, the co-owner of Grassroots Branding and Promotion, and an ambassador for Fish My Spot.
Although Mike is based in Ohio close to our office, with Covid19 concerns running high the week of production we decided to have him call in.
I have known Mike for a number of years and have always found him to be a friendly and informative voice. He founded a local business networking group in the area and is well known in the fields of sales and marketing. He also has an interesting career journey which he was kind enough to share with us during this interview.
If you enjoy the outdoors and fishing you may also enjoy hearing about his latest project with Fish My Spot.
For your convenience the webcam version of the podcast is here below. Our YouTube channel is brand new so please subscribe if you like. The podcast audio is also available in this post at the very bottom. Thank you. – Billy Dees
This podcast is an interview with Jeff “Ski” Kinsey (@Consultski on Twitter) from Agile Audio Dashboards. This episode hit the airwaves as well on News-Talk 1480 WHBC located in Canton, Ohio during September 2018.
Jeff, along with his partner Tom Montelione, produce custom Alexa Skills. This podcast talks not only about Alexa but in addition the importance of “voice” regarding the future of online marketing and our interaction with technology.
We also cover aspects of podcasting including its integration with Alexa devices and the role of audio in general as it is related to digital marketing.
If you enjoy technology it’s all the better but this is an interesting program across the board for anyone who may be interested in what the future may be for how we interact with the internet.
Ask your Alexa device: “Alexa, enable Audio Dash Updates” to hear more from “SKI”
This is an audio snippet of the podcast:
For your convenience the full audio interview is available in this post below. It is also available on most of the popular podcasting platforms including iHeartRadio.
Also below is a video snippet of a separate live WHBC broadcast hosted by Pam Cook about Agile Audio Dashboards. In it both of us talk a little bit about voice and each of our individual backgrounds.
“Want Voice With That” by Agile Audio Dashboards (Pilot Episode)
This podcast is an interview with Jeff “Ski” Kinsey (
Perfect Media Productions, LLC 